What is a Customer Avatar?

No, we are not talking about those funny blue guys in that three-hour-long movie a few years back…by definition, the word “Avatar” means: “an icon or figure representing a particular person in digital format.” Your customer avatar basically is your target audience on steroids. If you run a business or conduct any type of marketing, […]

The Truth about Online Marketing

TIPS BEFORE GETTING STARTED – Let’s be honest you can hardly scroll down your Facebook timeline without having some add or post telling you to “Download these Quick & Easy Steps”,  “How to rank 1st on Google” or “Tips on how to get more Facebook likes” and the list goes on. Yes, I have fallen victim […]